Marketing Officer (sd/mo)

Job type: Permanent, Full time

Location: Cardiff


Sector: Technology

Job description

Our successful client is looking to recruit for a Marketing Officer to join its team.

In this role you will be responsible for driving customer and stakeholder engagement and supporting the marketing team to increase awareness and usage of our clients services

Duties and Key Responsibilities

1.To assist the Marketing Manager with the planning, design and implementation of advertising campaigns, literature and promotional initiatives

2.Manage and maintain the annual events calendar. This includes:

Regularly researching events in Wales and maintaining diaries/events planners

Contacting organisers to book stands where relevant

Occasional review of organisers to ensure that our details are on their promotional material, advertising, and websites

Organising staffing for events, temporary event staff recruitment and coordination, attending the events, managing stock via logistics supplier, liaising with the customer, and demonstrating the services

Organising relevant launch events, and workshops to promote our services to all relevant stakeholders

3.To liaise with event co-ordinators, sustainability officers, transport operators, local authorities, NHS trusts, universities / colleges, large employers, and the public to ensure that they are aware of the services.

5.Coordinate information gathering and promotion of specialist services

6.To assist the Marketing Manager in developing, implementing, and monitoring the press and PR strategy as part of the marketing plan. This includes:

Gaining as much free promotion as possible through PR on stakeholder websites and promotional material

Entering the services / employees in awards and competitions where relevant to raise the profile of the organisation

Attending and organising events and workshops to attract media attention

8.To assist the communications officer with managing the content and design of websites including the monitoring of the web based feedback and collation of results

9.To design, undertake and collate the results of market research as required

Skills required

Educated to relevant degree level (ie. marketing, communications, business etc)

Experience of interacting with a wide range of people

Experience in at least one marketing role

Good communication & interpersonal skills

Good presentation skills

Good IT skills

Strong written skills

Excellent digital marketing and social media knowledge

Good reporting skills

Ability to understand and interpret data and information such as market research.

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