Digital Marketing Manager (sd/dmm)
Location: Tredegar, Blaenau Gwent
Sector: Sales & MarketingJump to application form
Our client is an established, and growing manufacturer of personal care and cosmetic product including the bath care, skincare, haircare, tanning, baby, and perfume categories. They offer a full service to their customers from creating formulations, to manufacturing, filling, storage pick, pack, delivery, and compliance.
They are looking for a Digital Marketing Manager to develop, implement, track, and optimize their online performance across all digital channels. Due to the size and nature of this role you will need significant experience with retail eCommerce and managing multiple eCommerce sites.
Plan and execute all digital marketing, including SEO/PPC, marketing database, email, and display advertising campaigns to drive traffic and increase sales across all brands.
Delivering a compelling and competitive eCommerce proposition for all PPC brands. Working across the group you will execute and deliver the strategy to deliver sales and operating profit as agreed.
Responsible for leading, developing and trading online sales channels, including Amazon and eBay to ensure consistent and high-quality merchandising, marketing, and promotion.
Forecasts online sales and constantly review appropriate stock availability to ensure deliverable targets.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), including improvement plans.
Identify trends and provide insights to optimize spend against performance
Proactively create content and visual assets to support digital campaigns.
Plan, execute, and measure experiments and conversion tests.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Lead and develop the trading plan of each brand whilst planning future strategic deployments and developments.
Responsible for the online sales performance, including budget proposals and stock availability.
Ideally educated to degree level in a Marketing related discipline, or similar.
Experience at management level within a fast-paced environment and managing Online Marketing channels.
Significant experience in developing and implementing digital marketing strategies.
The role encompasses both technical and strategic abilities; therefore ideally previous technical knowledge of web development with a strong history of commercial strategy and trading knowledge.
An organised and driven individual who can manage multiple stakeholders, projects, and developments at one time.
Good up-to-date knowledge of different digital marketing channels and trends
Good up-to-date knowledge and experience with online marketing tools and best practices
Good communication and interpersonal skills, both internal and external and at all levels of the business.
Excellent attention to detail
Strong analytical skills